#news business, #MélanieJoly, #Canadianmediaindustry, #Google, #Facebook, #Ottawa, #Canada, #digitalsubscriptions, #New York Times website
Greatly concerned about the declining media industry in distribution of news, Mélanie Joly, Minister of Canadian Heritage, made a call last week suggesting redefining Canadian media industry, media reports said.
While addressing an audience of journalists at the annual Canadian Association of Journalists conference Friday, Joly commented, there had been job cuts in Canadian news outlets due to decline in its profits in recent years and said government should work as catalyst to redefine change of our business practice.
She, however, said that she could not predict what Ottawa will do to help improve the situation, theStarNews reports said.
Joly mentioned that there a range from tax changes to the creation of a fund for media projects.
A report, published in January on the declining media sector, said Google and Facebook, were responsible for huge portions of digital ad spending.
Keeping this in mind, said Joly, the government should include big agencies like Google and Facebook along with journalists in media industry in all its decisions.
These questions and concerns had been explored by Parliamentary committee, for several months, and committee is expected to make recommendations on how to respond to changes of the ascendancy of digital platforms such as Google and Facebook, which publish news for millions of users collectively, and the downfall of newspapers and private broadcasters in smaller markets.
In late January, the Ottawa-based Public Policy Forum released a report on the media industry.
The report said in almost a decade ad revenues, for community and daily newspapers in Canada, had dropped from $3.8 billion to $2.3 billion, and private broadcasters also saw declines.
It recommended several ways the government could support Canadian journalism including the application of sales tax to the sales of digital subscriptions of foreign media outlets, such as the New York Times website, and the introduction of fund to support digital news innovation local news and indigenous reporting.
The fund would start with $100 million from Ottawa and then run on $400 million per year, and the money could come from the digital subscription tax revenue.
The committee also suggested that funds can also be generated by 10-per-cent levy on advertisements purchased from digital platforms that don’t spend enough money on news reporting in Canada.
Joly said Friday that while the report’s recommendations were being considered it was hard to say which ones, if any, the government may act on.
(Reporting by Asha Bajaj)
Image of Mélanie Joly: Wikipedia