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Nairobi, Aug 22 (Canadian-Media): Some of the biggest names in mobile gaming today – with a combined active user base of 250 million players – unveiled a series of environmental activations they will be integrating into live games such as Subway Surfers, Angry Birds 2 and Golf Clash, UNEP reports said.
Video Game Industry. Facebook page
During the first ever Green Mobile Game Jam, which took place from March to April 2020 at the height of the COVID-19 pandemic, developers and CEOs from 11 companies committed to integrate these green activations such as new modes, maps or buildings, themed events, storylines and messaging.
The UNEP-facilitated Playing for the Planet Alliance supported the Green Mobile Game Jam, whose organisers hope that the shared learning and new practice, represents a new turning point for green thinking in game design for mass audience mobile games.
“We are excited to see the gaming industry throw its weight behind global efforts to reverse the climate crisis,” said Inger Andersen Executive Director of UNEP. “The climate emergency needs all hands on deck. In reaching out to 250 million gamers, we hope to inspire audiences to take action.”
John Earner, CEO of Space Ape who helped oversee the Jam said, “I was skeptical whether we could pull it off, especially during lockdown, but it was really inspiring to see companies who are normally very competitive come together and deliver some really great work. I see a huge amount of potential here for our industry and player communities going forward.”
The results of the jam, activation designs and timelines for implementation can be seen on this Green Game Jam page with activations from:
Image credit: Twitter handle
The participants of the jam were asked to address themes ranging from climate change, supporting action around reforestation and restoring nature to exploring how games can integrate education on renewable energy. Green Game Jam participants voted Playdemic as ‘Overall Winner’, MAG Interactive as ‘Most Adoptable’ for their collaboration with TreesPlease and Creative Mobile as “First to Market”. Wildworks emerged as ‘UNEP favourite.’
Some activations have already been integrated and the rest will go live by early 2021 or sooner. The Playing for the Planet Alliance is partnering with Google Play to promote eligible games, with the activations later this year. Next year, organisers hope that additional companies will sign up to participate in the jam, potentially reaching up to 1 billion gamers with the activations.