#Toronto, #LiveCookOffContinentsApart; #WinnipegAjayChopra; #SherFlourMills; #MDHSpices; #MumbaiAjayChopra;
Toronto, Oct 18 (Canadian-Media): Winnipeg's Ajay Chopra's passion for public and government relations, his entrepreneurship with strong work ethics to provides solution-oriented strategies that create mutually beneficial collaborations across a wide range of industries led him to participate in First Live Cook-Off Continents Apart! with celebrity Chef Ajay Chopra of Mumbai.
Asha Bajaj, Editorial-Director of Canadian-Media catches up with Winnipeg's Ajay Chopra over the phone to discuss First Live Cook-Off Continents Apart!
Ajay Chopra. Image credit: Twitter handle
Asha Bajaj: What inspired you to do this live event?
Ajay Chopra: I have a great passion for public and government relations to assists clients across a wide range of industries to provides solution-oriented strategies to create mutually beneficial collaborations. One of my hobbies is cooking at home. I am very fond of making butter chicken. During these unprecedented times of the Covid-19 pandemic, which has adversely affected the whole of the universe, I had plenty of time at home. It was then that I thought of improving my butter chicken recipe. I had come across the name of my namesake Ajay Chopra, from Mumbai, an acclaimed culinarian and one of the most celebrated chefs in the Indian television and food industry with hundreds and thousands of followers on his social media account. He is also well known for his butter chicken recipe. Butter chicken is one of the most sought after dish not only in Canada but also across the globe. The Canadians lack the talent to make the butter chicken as delicious as Indians do. I connected with my namesake and learned that he used 12 ingredients to make this dish. I tried it but was still not satisfied. It was then that I got in touch with my namesake in India and asked how can the recipe of this dish become popular in Canada. My namesake then suggested that I introduce him to Canadians and it will create a larger audience for his signature dish of Butter Chicken. He came up with the idea of a live presentation of his signature recipe of Butter chicken, a favorite cuisine across the globe. The event was sponsored by SHER Flour Mills and MDH Spices and further supported by Growing Pathways to Immigration, and by Imagebuilderz, Canada’s foremost PR experts, who will be Media partners for this unique event.
Image credit: Image: Special Live Insta.
To Ajay Chopra: How do you think this live event would be beneficial to the audience?
I felt it my honor to collaborate with India’s leading Celebrity Chef, my namesake with whom I’ve forged a friendship to present a live performance of the online cooking lesson. Chef Ajay Chopra from Mumbai was interested that many of his Indian fans and chefs should come to Canada and teach the people about the recipe. His business would grow and many Indian chefs would find employment in Canada. I could foresee the prosperity of Indo-Canadian relations, one of the main aims of my entrepreneurship. With a goal to create a diversion during these challenging times, viewers would be able to see not only how butter chicken is cooked from scratch, but also to learn during this live performance in an Instagram session
To Ajay Chopra: Do you plan to hold such live events in the future also?
I would love to but it all depends on the response to this event from the audience. We would come to know about the outcome of this presentation after the event. And if there is a demand for such shows we would definitely go forward with this idea. Being an entrepreneur, and with a desire to help communities across the world, I am also open to adopting other innovative ideas for success.
(Compiled by Asha Bajaj)
A special Live Cookoff by Chef Ajay Chopra of Mumbai, India, & Ajay Chopra of Winnipeg, Canada to kick off Oct 17
#Toronto; #SherFlourMills; #MDHSpices; #AjayChopra; #Mumbai; #India; #Winnipeg; #Canada; #LiveCookoff
Toronto, Oct 14 (Canadian-Media): Sponsored by SHER & MDH, an exciting special COVID Cook-off, continents apart, presents SHER FLour Mills and MDH Spices showcasing India’s world famous Master Chef, the Big Daddy, Ajay Chopra from Mumbai and his namesake local entrepreneur, Ajay Chopra from Winnipeg, Canada's special Live Cookoff on Saturday, October 17 on Instagram Mumbai 8:30 IST, Winnipeg 10 AM EST, and Toronto 11 AM EST.
“Ajay Chopra from Winnipeg and I connected online, and I was thrilled to learn that I had a Canadian namesake. The Canadian Chopra is a successful community-minded entrepreneur with connections to politics and business. We started chatting, and I really appreciated his warmth and his zaniness. We decided that a Cookoff with my namesake would be fun and cool, while allowing me to introduce my fans to Canada. And it will create a larger audience for my signature dish of Butter Chicken,” said Mumbai's Chef Ajay Chopra an acclaimed culinarian as well as one of the most celebrated chefs in the Indian television and food industry.
Chef Chopra will present his signature recipe of Butter chicken Live which is a favourite cuisine across the globe.
“Butter Chicken is a staple of Indian cuisine, and we felt this was an amazing concept to bring to people Live while learning direct from a master chef and my friend Ajay Chopra. We are proud to sponsor this very unique and rare special COVID cookoff,” says Hari Brar, CEO, SHER Flour Mills.
“It’s a great honour and gift to collaborate for this rare online cooking lesson with India’s leading Celebrity Chef, my namesake and a wonderful person with whom I’ve forged a friendship. In this Live Instagram session, we will be cooking butter chicken from scratch together for viewers to follow and learn. Our goal is to create a diversion during these challenging times,” says Ajay Chopra from Winnipeg, Canada.
With a passion for public and government relations that grew from a series of internships while still a student, first at the Canadian Embassy in Paris and then at the Canadian High Commission in London, England, Ajay Chopra from Winnipeg also possesses strategies that create mutually beneficial collaborations for clients and their target audience.
Join him Live on Instagram at: https://www.instagram.com/ajaychopra99/
The event is further supported by Growing Pathways to Immigration and also by Imagebuilderz, Canada’s foremost PR experts, who will be Media partners for this unique event.
"We are delighted to come on board as a media partner and look forward to the culinary experience and partnership between Canada's Ajay Chopra and India's Ajay Chopra," says Renu Mehta, CEO, Imagebuilderz in Toronto.
#UN; #FoodSystem; #WorldFoodWeek; #FAO;
UN, Oct 12 (Canadian-Media): The UN chief António Guterres set out a new plan to transform the world’s food systems on Monday - coinciding with the start of World Food Week - which will culminate in a major summit, scheduled to take place in September next year.
A woman in Mali takes care of a community garden which is part of the World Food Programme's capacity building project. Image credit: WFP/Simon Pierre Diouf
In a video message, Mr. Guterres highlighted the importance of food systems, and their impact on economies, environment and health, but warned that they are “one of the main reasons we are failing to stay within our planet’s ecological boundaries”.
A timely Nobel Prize
This year, the coronavirus pandemic has brought the fragility of the world’s food supplies to the fore, with millions going hungry. At the same time, the climate crisis continues to wreak havoc on food security.
To address these issues, the Secretary-General is convening a Food Systems Summit next year to raise global awareness and spur actions to rethink food systems, so that they can play a more positive role in ending hunger, reducing diet-related disease, and help in the fight against climate change.
The event will be held at UN Headquarters in New York in September, in conjunction with the next UN General Assembly opening session and, said Mr. Guterres, will focus the attention of world leaders on the issue.
“The awarding of this year’s Nobel Peace Prize to the World Food Programme (WFP) highlights the Summit’s timeliness”, he added, underlining the need for global engagement and action for inclusive and sustainable food systems, and calling on everyone to join these conversations.
The Summit will be run by a specially appointed envoy, former Rwandan Minister for Agriculture, Agnes Kalibata. At a press briefing on Monday, she emphasized the need for food systems – which are responsible for trillions of dollars in wasted food, and significant greenhouse gas emissions – to radically change.
The Special Envoy told reporters that the Summit puts food and food systems at the heart of the UN’s Decade of Action, the 10 years left we have left to achieve the 2030 Agenda for Sustainable Development.
Work to make sure the Summit is a success has already begun, she explained, with a scientific group, made up of experts drawn from a range of disciplines, having met over the summer to ensure that the event is based on sound scientific principles.
This November, dialogues will begin at a national level, involving governments and other stakeholders. These discussions, said Ms. Kalibata, will be critical, and will culminate in a meeting in Rome next Summer, at which actions for inclusive and sustainable food systems will be identified, and taken forward as recommendations for the Secretary-General to submit to world leaders at the September Summit.
‘Grow, nourish, sustain. Together’
This Friday, on World Food Day, the Summit team is holding a 24-hour global relay conversation, involving actors, celebrity chefs, and young people, to raise awareness about the unsustainable nature of the global food system, and will also serve as the launch of the Summit dialogues.
The main World Food Day events will begin at 2pm, Central European Time, with an opening ceremony involving key UN officials, Pope Francis, Queen Letizia of Spain and other prominent figures.
Other events include a video mapping show, which will be broadcast live from the Colosseum, and the headquarters of the Food and Agriculture Organization (FAO) in the Italian capital.