#Toronto, #LiveCookOffContinentsApart; #WinnipegAjayChopra; #SherFlourMills; #MDHSpices; #MumbaiAjayChopra;
Toronto, Oct 18 (Canadian-Media): Winnipeg's Ajay Chopra's passion for public and government relations, his entrepreneurship with strong work ethics to provides solution-oriented strategies that create mutually beneficial collaborations across a wide range of industries led him to participate in First Live Cook-Off Continents Apart! with celebrity Chef Ajay Chopra of Mumbai.
Asha Bajaj, Editorial-Director of Canadian-Media catches up with Winnipeg's Ajay Chopra over the phone to discuss First Live Cook-Off Continents Apart!
Ajay Chopra. Image credit: Twitter handle
Asha Bajaj: What inspired you to do this live event?
Ajay Chopra: I have a great passion for public and government relations to assists clients across a wide range of industries to provides solution-oriented strategies to create mutually beneficial collaborations. One of my hobbies is cooking at home. I am very fond of making butter chicken. During these unprecedented times of the Covid-19 pandemic, which has adversely affected the whole of the universe, I had plenty of time at home. It was then that I thought of improving my butter chicken recipe. I had come across the name of my namesake Ajay Chopra, from Mumbai, an acclaimed culinarian and one of the most celebrated chefs in the Indian television and food industry with hundreds and thousands of followers on his social media account. He is also well known for his butter chicken recipe. Butter chicken is one of the most sought after dish not only in Canada but also across the globe. The Canadians lack the talent to make the butter chicken as delicious as Indians do. I connected with my namesake and learned that he used 12 ingredients to make this dish. I tried it but was still not satisfied. It was then that I got in touch with my namesake in India and asked how can the recipe of this dish become popular in Canada. My namesake then suggested that I introduce him to Canadians and it will create a larger audience for his signature dish of Butter Chicken. He came up with the idea of a live presentation of his signature recipe of Butter chicken, a favorite cuisine across the globe. The event was sponsored by SHER Flour Mills and MDH Spices and further supported by Growing Pathways to Immigration, and by Imagebuilderz, Canada’s foremost PR experts, who will be Media partners for this unique event.
Image credit: Image: Special Live Insta.
To Ajay Chopra: How do you think this live event would be beneficial to the audience?
I felt it my honor to collaborate with India’s leading Celebrity Chef, my namesake with whom I’ve forged a friendship to present a live performance of the online cooking lesson. Chef Ajay Chopra from Mumbai was interested that many of his Indian fans and chefs should come to Canada and teach the people about the recipe. His business would grow and many Indian chefs would find employment in Canada. I could foresee the prosperity of Indo-Canadian relations, one of the main aims of my entrepreneurship. With a goal to create a diversion during these challenging times, viewers would be able to see not only how butter chicken is cooked from scratch, but also to learn during this live performance in an Instagram session
To Ajay Chopra: Do you plan to hold such live events in the future also?
I would love to but it all depends on the response to this event from the audience. We would come to know about the outcome of this presentation after the event. And if there is a demand for such shows we would definitely go forward with this idea. Being an entrepreneur, and with a desire to help communities across the world, I am also open to adopting other innovative ideas for success.
(Compiled by Asha Bajaj)
A special Live Cookoff by Chef Ajay Chopra of Mumbai, India, & Ajay Chopra of Winnipeg, Canada to kick off Oct 17
#Toronto; #SherFlourMills; #MDHSpices; #AjayChopra; #Mumbai; #India; #Winnipeg; #Canada; #LiveCookoff
Toronto, Oct 14 (Canadian-Media): Sponsored by SHER & MDH, an exciting special COVID Cook-off, continents apart, presents SHER FLour Mills and MDH Spices showcasing India’s world famous Master Chef, the Big Daddy, Ajay Chopra from Mumbai and his namesake local entrepreneur, Ajay Chopra from Winnipeg, Canada's special Live Cookoff on Saturday, October 17 on Instagram Mumbai 8:30 IST, Winnipeg 10 AM EST, and Toronto 11 AM EST.
“Ajay Chopra from Winnipeg and I connected online, and I was thrilled to learn that I had a Canadian namesake. The Canadian Chopra is a successful community-minded entrepreneur with connections to politics and business. We started chatting, and I really appreciated his warmth and his zaniness. We decided that a Cookoff with my namesake would be fun and cool, while allowing me to introduce my fans to Canada. And it will create a larger audience for my signature dish of Butter Chicken,” said Mumbai's Chef Ajay Chopra an acclaimed culinarian as well as one of the most celebrated chefs in the Indian television and food industry.
Chef Chopra will present his signature recipe of Butter chicken Live which is a favourite cuisine across the globe.
“Butter Chicken is a staple of Indian cuisine, and we felt this was an amazing concept to bring to people Live while learning direct from a master chef and my friend Ajay Chopra. We are proud to sponsor this very unique and rare special COVID cookoff,” says Hari Brar, CEO, SHER Flour Mills.
“It’s a great honour and gift to collaborate for this rare online cooking lesson with India’s leading Celebrity Chef, my namesake and a wonderful person with whom I’ve forged a friendship. In this Live Instagram session, we will be cooking butter chicken from scratch together for viewers to follow and learn. Our goal is to create a diversion during these challenging times,” says Ajay Chopra from Winnipeg, Canada.
With a passion for public and government relations that grew from a series of internships while still a student, first at the Canadian Embassy in Paris and then at the Canadian High Commission in London, England, Ajay Chopra from Winnipeg also possesses strategies that create mutually beneficial collaborations for clients and their target audience.
Join him Live on Instagram at: https://www.instagram.com/ajaychopra99/
The event is further supported by Growing Pathways to Immigration and also by Imagebuilderz, Canada’s foremost PR experts, who will be Media partners for this unique event.
"We are delighted to come on board as a media partner and look forward to the culinary experience and partnership between Canada's Ajay Chopra and India's Ajay Chopra," says Renu Mehta, CEO, Imagebuilderz in Toronto.