#MélanieJoly, #Canada, #China, #CanadianMusicPublishersAssociation
Ottawa, Apr 12 (Canadian-Media): During a trade mission in China this week, Canadian Heritage Minister Mélanie Joly, accompanied by a delegation of Canadian creative industry companies and organizations, was given assurance by dozens of Canadian cultural organizations in China on protection of intellectual property if they entered the Chinese market, media reports said.
Canadian companies had been concerned about the lack of transparency in China's regulatory system and how it protects intellectual property rights.
These concerns were addressed on Tuesday by her Chinese counterpart during a trade mission in support of Canadian films, television productions, music and books.
China was reportedly more open to foreign investment, specifically in the video game and performing arts sectors
"In our sector in Canada, we welcome some key opportunities, but our focus is really on export," Joly said in an interview from Beijing.
"So we are really working hard on making sure that we can actually have good business opportunities for our sector in China."
Joly had visited China for the second time after many years and is expected to return from the week-long trip with $110 million worth of agreements, including several deals for children's books.
She was joined in her trip by a delegation of about 60 people representing organizations in the cultural sector, including national and provincial museums that formed a consortium to help build and provide content for new Chinese museums.
According to documents released under the federal transparency law, the government had a long list of interested companies that wanted to join Joly on the trip,
The final trip list, chosen by the delegates, were those based on the suitability of each company and its potential to draw benefits and yield concrete results.
About $125 million over five years had been planned by the Liberals to spend to boost cultural exports.
The details of the fund are not clear, and Joly said she would at some point over the coming months to reveal how the fund will work.
A study released by the Canadian Music Publishers Association ahead of Joly's trip found that two-thirds of music industry revenues come from foreign sources, which was a reversal from a decade earlier.
The report said China was a key emerging market "where problems with copyright protection are the main obstacle" to doing business.
(Reporting by Asha Bajaj)