#DigitalHealthCoalition; #HallofFemme; #digitalandelectronicmarketing; #healthcareproductsandservices; #MM&M'sHallofFemme; #WendyBlackburn; #NadineLeonard; #MeghanRivera; #LindaRuschau; #AnneBentley, #CSweetener.org
Ottawa, June 11, (Canadian-Media): Four women leaders of The Digital Health Coalition (DHC) were inducted to the Hall of Femme last week for their hard work, leadership, and dedication to DHC, media reports said.
DHC, reportedly, a nonprofit organization was created to serve as the collective public voice and national public forum for the discussion of the current and future issues relevant to digital and electronic marketing of healthcare products and services.
The vision of DHC is reportedly to identify and then recommend specific actions that will inform digital healthcare communication and engagement for the benefit of the public at large.
MM&M's Hall of Femme reportedly honors outstanding United States (US) healthcare commercial executives at either a biopharma company, medical device or diagnostics firm, or healthcare marketing or media firm.
The four women who were inducted to the Hall of Femme last week are: Wendy Blackburn, Executive Vice President, Intouch Solutions; Nadine Leonard, Managing Director & Executive Planning Director, Heartbeat; Meghan Rivera, Vice President, Digital Engagement and Women's Health Marketing, AMAG Pharmaceuticals; and Linda Ruschau, Chief Client Officer, PatientPoint.
DHC asked Wendy about the most important aspects within a team to continue the positive path forward.
Wendy Blackburn. Image credit: Twitter handle
Wendy's reply was,
"To continue the positive path forward, we must own what we’ve earned -- and pay it forward. We must see each other, support each other, and set a strong example for future women leaders to follow. Reach out to the rising stars -- mentor and coach them. We should consider it our responsibility to help future women leaders shine, whether they are on our team, within our company, across the industry, or anywhere else. We can help them recognize and embrace their natural strengths as women. Just as others helped us."
When Nadine Leonard was asked by DHC about which transformative elements would encourage continued growth she replied,
"Healthcare is experiencing significant macro-changes as it struggles to meet the needs of bigger patient populations...So, I’d love to see pharma champion more solutions that bring physicians, patients, AND payers together to actually deliver better outcomes and added that it meant forging new ground with courage and broader skill sets and said "But we are on the cusp of making a paradigm shift from talking about efficacy to actually delivering it. That’s exciting stuff. And I’d like to see more folks up for – and honestly, EXCITED by – the challenge!"
Meghan Rivera was asked by DHC how the female leadership has facilitated pharma's mission to improve patient health outcomes.
Rivera replied that diversity in leadership, beyond gender allows for different minds, cultures and ideals to come together to achieve better solutions and added,
"At AMAG Pharmaceuticals, we’re working hard to cultivate empathy around women’s sexual health and recognize unconscious bias, to not only improve how we work together, but to also gain a greater appreciation for the barriers the patients we serve face, especially in women’s health."
DHC asked Linda Ruschau which part of her legacy she was most passionate about continuing to create.
Ruschau replied that any legacy which she may leave "comes out of my passion to make a difference in people’s lives—one at a time. Internally, that may be mentoring an entry-level Client Services young woman, or supporting a senior-level colleague making a difficult decision."
She aeeded that industry wide, she had cultivated love for her clients and felt fortunate to be in a role "that allows me to help them engage patients and physicians every day. Working with our patient advocacy partners like Imerman Angels and the Arthritis Foundation is validation that the education we provide really does make a difference in patients’ lives. Creating more innovative touchpoints to truly make doctors’ jobs easier and patients’ experience better is what excites me the most...there’s no channel more powerful than point of care to meaningfully connect with patients and providers."
Anne Bentley of the non-profit CSweetener.org -- a not-for profit organization dedicated to helping women benefit from mentorship to become the best leaders they can be -- congragulated these four woman and said, "I’m so pleased to see the Healthcare industry acknowledging these female leaders...have put in, in order to reach the top.... But I believe it’s not just about the hard work...It’s critical to have outside perspective and guidance...a key agent for advancing women forward is mentorship and added that "today, more than ever, women need mentors ...who have the experience and knowhow...and wish to give back to the help the next generation of leaders succeed.
She then said that her organization CSweetener plays a powerful role in connecting female healthcare leaders with mentors who are experienced and committed and added, "I believe it’s essential to tap into your network and to lean on your mentors for their guidance and support."