New York, Nov 13 (Canadian-Media): Disney Plus far exceeded its expectations and hit more than 10 million sign-ups on its first day of launch on Tuesday, far exceeding expectations, media reports said.
Disney+, an American subscription video on-demand streaming service owned by the Walt Disney Direct-to-Consumer & International division of The Walt Disney Company started its serviced on November 12, 2019 in the United States, Canada, and the Netherlands.
Disney didn't break down where the subscriptions came from or if they were free or paid monthly or yearly.
It was thought by some analysts that it would take Disney a year to reach 10 million subscribers.
According to the analysts Daniel Ives and Strecker Backe of Wedbush Securities Disney Plus could potentially hit its long term subscription targets for 2024 of 60 to 90 million subscribers two years earlier.
"With content being king and Netflix the clear leader in streaming ... the goal of Disney and Apple is clearly shaking this leadership position," they said.
Netflix has garnered 158 million subscribers since launching its streaming platform in 2007.