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Toronto, May 4 (Canadian-Media): The Royal Ontario Museum (ROM) today announced a record- breaking 1.44 million visitors for the fiscal year ending March 31, 2018— the highest attendance numbers achieved in the Museum’s 104-year history and the highest museum attendance in Canada.
Led by an expansive slate of ROM-original exhibitions and programs, this marks the third consecutive year that the institution has exceeded more than 1 million visitors, placing the ROM among the top 10 museums in North America.
Royal Ontario Museum/Facebook
Founded in 1914, ROM showcases art, culture and nature from around the world and across the ages.
Among the top 10 cultural institutions in North America, Canada’s largest and most comprehensive museum is home to a world-class collection of 13 million art objects and natural history specimens, featured in 40 gallery and exhibition spaces.
As the country’s preeminent field research institute and an international leader in new and original findings, the ROM plays a vital role in advancing our understanding of the artistic, cultural and natural world.
Combining its original heritage architecture with the contemporary Daniel Libeskind-designed Michael Lee-Chin Crystal, the ROM serves as a national landmark, and a dynamic cultural destination in the heart of Toronto for all to enjoy.
“We are delighted that the Museum continues to attract more and more people both from here and around the world,” said Josh Basseches, ROM Director & CEO. “The record attendance numbers speak to the relevance of our original exhibitions, collections and research in people’s lives, and the importance of the Museum not only as a steward of one of the most comprehensive collections in the world, but one that has become a crucial hub of engagement.”
Josh Basseches/Facebook page
In addition to overall attendance growth, demand for memberships was close to 120,000 members, representing an 11 percent increase from the previous year.
Several factors for attendance growth and demand for memberships included: numerous exceptional exhibitions, ROM’s own Out of the Depths: The Blue Whale Story.
Newfoundland recovery story and subsequent exhibition became an international sensation, bringing in more than 285,400 visitors during its run
Christian Dior, featured display of rarely seen classic haute couture pieces drawn from the ROM’s own exclusive collection, was held over by popular demand and attracted nearly 128,000 visitors.
Other ROM-original exhibitions that generated visitor attention and acclaim were: Anishinaabeg: Art & Power, The Family Camera, and Here We Are Here: Black Canadian Contemporary Art.
VIKINGS: The Exhibition, organized by The Swedish History Museum and Museums Partner, also attracted close to 208,000 visitors and offered them unique perspective on Viking culture and history to the visitors.
Throughout the year, the ROM presented a robust lineup of exclusive and often sold-out programs Featured speakers, throughout the year included: Swedish chef Magnus Nilsson of the Michelin-starred restaurant Fäviken; and best-selling author and historian Timothy Snyder, whose lecture On Tyranny drew standing-room-only crowds.
Due to the record-breaking year of success, the ROM has scheduled another strong lineup of exhibitions and programs for the 2018/2019 season.
Some upcoming highlights include Iris van Herpen: Transforming Fashion, Philip Beesley: Transforming Space, Spiders: Fear & Fascination, and later in the year Zuul: Life of an Armoured Dinosaur, another ROM-original exhibition based on a newly discovered species of armoured dinosaur.
(Reporting by Asha Bajaj)