#TorstarCorporation, #Toronto, #Canada, #HamiltonSpectator, #MetroNewspaper, #JohnBoynton, #CathrinBradbury, #TorontoStar
Toronto, Apr 4 (Canadian-Media): Torstar Corporation, a broadly based media company, announced April 2 of the launch of its national expansion with reinvention of its Metro urban commuter newspapers and its digital offerings in Vancouver, Calgary, Edmonton, Toronto, Halifax and nationally, media reports said.
Torstar Corporation's businesses include the Toronto Star, six regional daily newspapers in Ontario, more than 80 weekly community newspapers in Ontario; flyer distribution services; and digital properties including thestar.com, wheels.ca, save.ca, toronto.com and a number of regional online sites and eyeReturn Marketing.
20 new reporters would be hired by Torstar to join existing Metro newsrooms in western Canada representing a major investment in journalism.
Effective Tuesday, April 10, the Metro free daily newspapers will be rebranded as StarMetro Vancouver, StarMetro Calgary, StarMetro Edmonton, StarMetro Toronto and StarMetro Halifax.
Readers in each city get city-specific version of thestar.com that will feature news of their city and region along with the investigations, columns, national and international news for which thestar.com is known.
Consumers outside the target markets will see a national edition of thestar.com.
John Boynton, President and CEO of Torstar, said “This initiative represents a major investment in journalism for Torstar in Vancouver, Calgary, Edmonton and Halifax where we already have a strong presence with our Metro newspapers and digital products...set us apart from our competitors in these communities.”
Cathrin Bradbury, Metro’s editor-in-chief, said, “It’s also about giving our customers something they can sink their teeth into after their morning commute – meaningful local news, exclusives, investigations and in-depth coverage they can follow throughout the day.”
The authoritative journalism of thestar.com and the Toronto Star, Torstar will now be able to give readers a print-to-digital experience in a new format that provides news and much more all through the day.
Boynton said research showed that contrary to conventional wisdom there was a large demand for a progressive voice in the news media, in western Canada and the Maritimes -- also called the Maritime provinces or the Canadian Maritimes, is a region of Eastern Canada consisting of three provinces: New Brunswick, Nova Scotia, and Prince Edward Island (PEI) -- matching the Star’s history of covering progressive social issues and in-depth investigations.
“That same research also found that readers across Canada value Torstar’s websites and newspapers for many things...This is one of the first executions in our transformation strategy, with many more planned over the next three years,” he added.
Torstar is also launching an extensive marketing and promotional campaign aimed at readers and advertisers across the country to raise awareness of the national expansion.
(Reporting by Asha Bajaj)