#Tourism-OrientedDirectionalSigningProgram; #TODS; #TourismSignProgram, #Ontario, #JeffYurek, #MichaelTibollo
Toronto, Dec 28 (IBNS): Ontario's Government for the People's decision in freezing Tourism Sign Program Rates for 2019 was based on Ontario's tourism operators' reliance on the province's Tourism-Oriented Directional Signing Program (TODS) for their community economy, media reports said.
TODS program enables motorists to instal signage on provincial highways to direct visitors to tourist attractions and services.
Ontario's Government for the People was elected on June 7 "with a clear mandate to respect the taxpayers of this province and to restore trust and accountability in the province's finances," said Jeff Yurek, Minister of Transportation.
Jeff Yurek. Image credit: Facebook page
The previous government had signed a contract in April 2018 with Canadian TODS Limited which could result in higher fees which could negatively affect small business owners of Ontario.
After listening to the concerns of the province's small business owners and tourism operators, the new government had negotiated with Canadian TODS Limited -- responsible for operating TODS program - to freeze all price increases for 2019.
"Our Government for the People has heard clearly from tourism operators across the province about their concerns...deliberately froze prices for 10 years...ensure businesses and customers have time to adjust to the increased prices...to look for ways we can help mitigate this price increase,"said Michael Tibollo, Minister of Tourism, Culture and Sport.
Freezing Sign Program Rates for 2019 would make life for Ontarians more affordable as well as not affecting the tourism operations.
(Reporting by Asha Bajaj)