#ShopHERE; #Shopify; #EconomicImpactOfCOVID-19; #IndependentSmallBusinesses
Toronto, May 11 (Canadian-Media): Toronto Mayor John Tory announced May 11 the launch of ShopHERE, a program to help Toronto independent businesses and artists opportunity to develop an online store, ShopHERE to minimize the economic impact of the COVID-19 pandemic, media reports said.
John Tory. Twitter Handle
Supported by a number of community and corporate partners, including Toronto Association of Business Improvement Areas, Shopify, Google, Mastercard, Microsoft, Facebook, eBay, Ritual, Trufan, eShipper, Snapchat, Magnet and Schulich School of Business, ShopHERE can be built and launched for free in just a matter of days.
Through the entire process, Tory said that hands-on support will be provided from volunteer website developers and marketing and business students.
The program ShopHERE will provide Toronto’s independent businesses and artists with a template to develop an online store on Shopify, customized with their information, branding, logo, etc; hands-on assistance setting up and launching their online store; training and support for digital marketing, shipping and operating an online store as well as access to free tools and online advertising credits to support the launch of their online store.
An estimated 49,501 Toronto business, 7,371 of them restaurants, bars or cafes, are eligible for the ShopHERE program.
The initial program is available now through the end of August and the City's goal is to develop 3,000 online stores for Toronto independent businesses and artists.
To help develop the stores, volunteers from Toronto’s technology community are contributing their time.
A number of companies have already agreed to participate, including Global Skills Hub, Scotiabank, General Assembly, Brain Station, Juno, FreshBooks, NEXT Canada, TechTO and TribalScale. Toronto tech companies with an interest in supporting small independent businesses and artists are encouraged to assist if they can.
The ShopHere program is a part of the Mayor's Economic Support and Recovery Task Force's short-term economic support and recovery plan for Toronto's businesses.
Tory said that his government is committed to doing everything to help our mainstreet small businesses get through this crisis and is supported by the generous community and corporate partners.
As a leading global commerce company, Shopify, with its reliable platform and services, provides trusted tools to start, grow, market and manage a retail business of any size and delivers a better shopping experience for consumers everywhere.
Shopify. Image credit: Twitter Handle
Headquartered in Ottawa, Canada, Shopify powers over one million businesses in more than 175 countries and is trusted by brands such as Allbirds, Gymshark, PepsiCo, Staples and many more.
The Toronto Association of Business Improvement Areas (TABIA), a non-profit umbrella organization working with the 83 Business Improvement Areas within the City of Toronto, represent more than 40,000 business and property owners.
The ShopHERE program will be delivered via the Digital Main Street platform. Toronto independent businesses and artists can sign up for their free online store at http://www.digitalmainstreet.ca/shophere.