Ottawa, Aug 21 (Canadian-Media): Aug 21 being the last day to vote in the Conservative leadership race, Conservative strategists say that the Conservative party needs to project its image, as pollsters are looking for a leader a clear vision for the country, appealing to a diverse cross section of voters ahead of the next general election, media reports said.
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Canada's Official Opposition leadership to succeed the outgoing Conservative Leader Andrew Scheer, is being contested by four candidates including Leslyn Lewis, Peter MacKay, Erin O'Toole and Derek Sloan.
"The Liberal Party is going to put forth their vision whether it's in the throne speech or whether we get to the general election," said Conservative strategist Shakir Chambers. "They're going to have their agenda, and we can't just, as a party, focus on micro targeting tax credits or having tax cuts."
"We need to have a comprehensive, coherent vision of what the party stands for; how we address the issues that are facing Canadians; how we ensure there are opportunities for the future whether you're a woman, whether you're racialized."
"For those who don't vote Conservative, the party struggles. [It's] seen as old, traditional, close-minded. Some even described it as racist," said David Coletto, CEO of Abacus Data. "So you get this image of a brand ... that isn't really relevant for many Canadians today and seems kind of part of the past," CBC News reported.
Although COVId-19 pandemic has lowered the leadership contest this year compared to past campaigns, Conservative strategist Melissa Lantsman says party members are still thoroughly engaged.
The election of a federal party leader this year has recorded more than 150,000 votes having already been cast, making it the highest turnout in Canadian history.
The mail-in vote's results will be announced by the party during an event in Ottawa on Sunday beginning at 6 p.m.