#VibrantBramptonDigitalFestival2020; #ACISA; #RickyBajaj; #MoreThan100Artists
Toronto, Jul 21 (Canadian-Media): This year’s annual event of Vibrant Brampton heritage festival from July 21 to Sep 3, to be presented by Arts & Culture Initiative of South Asia (ACISA), would present performances of more than 100 artists in a digital format, owing to the current COVID-19 pandemic. In an email interview to Asha Bajaj of Canadian-Media, ACISA co-founder and president Ricky Bajaj talks about the mission, vision, challenges during the current COVID-19 pandemic.
Image: Official FB pages
This is the largest digital festival in Canada and you have an impressive 100 plus artists. How did you decide to do this?
A. This is our 5th anniversary this year and we had big plans for this festival. The venue at Garden Square, the largest ever stage and other technical equipment were all good to go. Two major headliners from India and Pakistan were booked to come to perform at the festival. However, COVID 19 happened, so we had to look at alternative ways to bring this festival to the people.
Vibrant Brampton E-Festival 2020. Image credit: Facebook page
We believe showcase of arts, culture & heritage through festivals and expositions will not lose its power even in the face of the virus.
Our plan to celebrate this milestone might have changed its course but our promise to entertain people across the Greater Toronto Area and Canada through a unique online experience came alive, when we thought of turning this festival into a digital hybrid format!
What challenges did you face in getting these 100 artists? It is quite an achievement. What were the criteria for selection?
Yes, it’s definitely a challenge to get over 100 artists to perform. Like all other areas of life, arts & cultural showcases have not been left untouched by this crisis. We wanted to support our local artists during these unprecedented times. Like every year, we wanted to give them a platform where they could perform with leading international artists who have a big fan following in Canada, so that these local artists could get more exposure. Like every year, we initiated the artists' call, both from South Asian and non- South Asian backgrounds, through various channels.
What is the mandate of this organization?
Arts & Culture Initiative of South Asia (ACISA) - the producer of VIBRANT BRAMPTON FESTIVAL - is a non- profit organization with a vision to promote cross cultural understanding with the aim of bringing a diverse community together in celebration of life, culture, art and tradition.
ACISA. Image credit: Website
Our mission is to promote the diversity of South Asian art forms by showcasing local artistes and providing them with an opportunity to present their work to a wide range of audience; to break cultural barriers and encourage participation, allowing all communities from Brampton and rest of Canada to experience the different forms of South Asian Arts and culture; showcase South Asian heritage as it continues to evolve imbibing the cultural values of Canada; and communicate key messages that share the philosophy of diversity with residents of Brampton and rest of Canada.
What kind of an audience can we expect in these trying COVID times?
More than ever, now is when arts and music and culture have the power to not only uplift spirits, but also to bring people together in these unprecedented times and our festivals endeavour to do just that. Keeping this in mind, we launched a program where we could get not just professional artists but also emerging artists and provide them with an opportunity to perform at our prestigious festival. Our Board of Directors and the team embarked on opening up online auditions and so far we have got over 90,000 engagements on Facebook alone, where we have been running this program since June 22, 2020.
How important is it to promote art and culture?
I believe art and culture is very important. Cultural expressions are tangible in the form of art, literature, music, dance, theatre, film, storytelling etc. Such manifestations can also be of economic value. Projects from our non-profit arts organization Arts & Culture Initiative of South Asia (ACISA) - such as Vibrant Brampton, Visual Arts of South Asia-Arts Festival (V.A.S.A) and META Arts fest– Digital Arts Music & Media Festival are not only harbingers of social development, but also bring economic value to local business community.
Any message to the community?
I would encourage everyone to join in and encourage our artists in the Vibrant Brampton Festival through our Facebook page: www.facebook.com/vibrantbramptonfest
Every Tuesday & Wednesday from July 21 until August 11
July 21 & 22, July 28 & 29, Aug 4, 5 and 11
Time: 7.30 pm to 10.00 pm.
For more information, visit www.acisa.ca.
Watch YouTube: https://youtu.be/yH-mhsY6zug
Over a 100 artists to perform at the largest Digital South Asian Festival featuring arts, culture, music
Superstars Navraj Hans, Hemant Brijwasi and Bollywood Sensation Bhoomi Trivedi among performers
#Brampton, #VibrantBramptonFestival; #ACISA; #NationalBank; #SandeepPrabhakar; #RickyBajaj; #VibrantBramptonEFestival; #VibrantClassical; #SouthAsianDigitalFestival
Brampton (ON), Jul 15 (Canadian-Media): Bollywood and Punjabi Heartthrob, Navraj Hans, the winner of Rising Star 2 and Saregama L'il Champs, Hemant Brijwasi, Indian Idol 9 Winner and Bollywood Playback Singer LV Revanth, Singer and Diva Bhoomi Trivedi and renowned Pakistani Singer, music director and composer Sahir Ali Bagga along with several other artists will be performing at the prestigious Vibrant Brampton festival, being presented in Brampton July 21-September 3 in a unique digital format.
The annual event is being presented by the Arts & Culture Initiative of South Asia (ACISA), a non-profit organization that began its journey a few years ago and was initiated with a mandate to showcase the culture and diversity of our country, and with its vision to promote cross cultural understanding and bringing a diverse community together in celebration of life, culture, art and tradition.
“The sounds and sights of the various artists will present a diverse sound, providing artists from various genres to come forward with their art including music, dance and culture,” says Sandeep Prabhakar, co-founder and Chair of ACISA. Under the banner of Vibrant Brampton, a spectacle of celebration will bring the best of South Asian arts, culture and heritage.”
With its mission to promote the diversity of South Asian art forms by showcasing local artists in allowing them to present their work to a wide audience, ACISA serves to break cultural barrier in encouraging participation from all communities from Brampton to experience the different forms of South Asian Arts and culture in showcasing South Asian heritage as it continues to imbibe the cultural values of Canada and communicate key messages that share the philosophy of diversity with residents of Brampton. For more information, visit www.acisa.ca.
With a focus to promote local talent, the festival encourages and features renowned artists from Canada, India, Pakistan, Europe and the U.K and will be broadcast on July 21 and 22, July 28 and 29 and August 5, 6 and 11, 2020.
“This is an arts festival that provides artists with the opportunity to connect, create and communicate a whole new array of art in different forms, with each artist bringing their best to thousands of people across the globe,” said Ricky Bajaj, President and co-founder of the festival.” The audience will get to experience varied art forms, whether it is the beats of Bhangra or the dance moves of Bollywood or an assortment of other art forms emerging from the roots of the South Asian continent.”
National Bank. is the Presenting Sponsor of the event.
"National Bank has always been committed to contributing to the cultural vitality of the communities it serves, even during uncertain times like these. Vibrant Brampton is a great opportunity to immerse yourself in South Asian culture, discover new artists and see them in action. Enjoy the festival!" said Nejib Ranni, Regional Vice President - Personal Banking, GTA Central and East, National Bank of Canada.
Besides Vibrant Brampton, ACISA will also organize four more festivals in a digital format including Vibrant Star, Visual Arts of South Asia (V.A.S.A) Arts festival and META. The Vibrant Star talent hunt live auditions received an overwhelming response. Out of a pool, 32 selected amateur participants, six emerging artists will get the opportunity to perform at the Main Festival alongside renowned national and international artists. In addition, this year a new festival – Vibrant Classical - is being launched for classical arts enthusiasts.
This year’s festival title sponsor is National Bank and is also supported by Lazeez Canada.
Vibrant Brampton, a heritage festival would feature performances from renowned and emerging artists held every Tuesday and Wednesday from July 21 to August 11, 2020.
Key dates with schedules are as follows:
July 21 and 22 – Renowned and Emerging artists (Vibranampton) 7:30 AM – 10 PM
July 28 and 29 – Renowned and Emerging artists (Vibrant Brampton) 7:30 AM – 10 PM
August 5, 6 and 11 - Renowned and Emerging artists (Vibrant Bramon) 7:30 AM – 10 PM
VIBRANT BRAMPTON e-FESTIVAL would be held every Tuesday & Wednesday from July 21 until August 11.
The schedule is as follows:
July 21 & 22, July 28 & 29, Aug 4, 5 and 11
Time: 7:30 PM to 10:00 PM
The festival, like every year, will run hands on workshops every Thursday - July 23, 29 and August 6.
Vibrant Classical (New segment classical art enthusiasts) would be held on August 20, 27 and September 3 from 7:30 PM to 9:00 PM
LIVE STREAMING ON VIBRANT BRAMPTON FACEBOOK PAGE TIMELINE is as follows:
Sreerama Chandra (Indian Idol 5 winner and Bollywood playback Singer)- from Mumbai, India;
Anita Lerche (Renowned Caucasian Punjabi Singer) from Denmark; and
David Maracle- Award winning Canadian Indigenous artist
Aaman Trikha (Bollywood playback Singer, Mumbai India), and
Hemant & Vaishali Panwar- Award Winning Canadian Kathak duo
Sahir Ali Bagga (Coke Studio fame Pakistani musician), and
Maza- the Band (Local Canadian pop band of Pakistani origin)
Hemant Brijwasi (Winner of Rising Star 2 and Saregamapa L'il Champs), and
Parichay: Canadian Bollywood pop singer
Bhoomi Trivedi (Renowned Payback singer), and
The Starzone (Pakistani Canadian pop band)
LV Revanth (Indian Idol 9 Winner and Bollywood Playback Singer), and
Raghav - Renowned Canadian Bollywood pop singer
Kinjal Chaterjee, Famous Bengali and Bollywood Playback musician,
Sarabjit Cheema- Renowned Canadian Punjabi Folk Singer, and
Navraj Hans- Famous Punjabi Singer and Bollywood Heartthrob