#DigitalTransformation, #Experience #Design, #CustomerExperience, #DesignThinking, #Userexperience, #DisruptiveTechnologies
Toronto, Apr 10 (Canadian-Media): Technology can solve many questions and problems that are faced by society, but it must simplify our lives and enable us to do more rather than complicating our lives, media reports said.
Steve Matyas, CEO, Staples Canada,had said “the customer doesn’t care what happens in the background,” and added a brand is defined by experiences, not by products, services, or the technology that powers them.
What remains at the forefront of the consumer's mind are these experiences with technology, not the complicated mechanisms behind it.
Jahan Ali of mobleLive says that the forefront of any new idea or development should be the user experience.
Ali said three essential aspects of design thinking should be kept in mind namely, Empathy (with users to design human-centred experience); Ideation (generating ideas to best deliver on the user’s purpose); Experimentation (prototyping and refining with user feedback)..
These three essential aspects help realign your development and design efforts of new products and services with the true goal of technology - enabling the user.
The trick is in integrating technology so that it takes a backstage role; one that supports the requirements of the user, while advancing them forward their next step.
.Ali said that Googles and Apples of the world provide some of the most elegant and memorable experiences with a common element of simplicity.
This simplicity isn’t found in the technology behind it, on the contrary, it is the experience for the user that is simple, which is why it’s so effective.
One should view customer service as an investment, one that will help ensure that your business can compete in not just future markets, but current ones.
Assuming that by now you have begun to realize the value and far-reaching implications of experience design which invariably changes along with the people who experience it.
People evolve, and it should be this evolution that is at par with your technological development.
We have to understand their behaviour, preferences, and needs.
Our customers should have a memorable experience and not simply being asked to accept the one you are dictating?
(Reporting by Asha Bajaj)
Tech & Innovation