#HongKong; #Filmart; #HAF; #OnlineEvent, #Covid19Pandemic; #Lockdown
Hong King, Jun 21 (Canadian-Media): It was confirmed that this year's edition of Filmart and the Hong Kong Asia Film Financing Forum (HAF) would be moved online, media reports said.
FILMART. Image credit: Twitter Handle
Filmart Online will take place August 26-29, and HAF event would run concurrently but one day shorter from August 26-28.
Although Hong Kong is now mostly free of the Covid-19 pandemic, but many cities and countries in the region and outside are still on lockdown or have border restrictions and quarantine measures in place.
Recently Hong Kong’s government had extended the border restrictions for overseas visitors to Hong Kong to September 18.
In addition, Beijing being hit by the emergence of a new cluster of Covid-19 infection cases, all linked to a wholesale food market in the west of the city, has been forced to re-introduce a partial lockdown.
In a statement, Filmart organisers said: “We all recognise the importance of maintaining entertainment market business momentum, amid delayed productions, closed theatres and altered audience behaviour. So, as the largest content trading platform in Asia, Filmart Online will continue helping you to reinvigorate business.”
In the virtual event sellers would be able to showcase their slates on a dedicated company page.
They would also be enabled to stream trailers and videos with DRM encryption, individual watermark and time-limited screener authorisations.
A virtual meeting platform would also be hosted by the event, equipped with “high-quality video conferencing and a built-in messaging centre” enabling buyers and sellers to connect.
A series of seminars, content showcases and other events is also being planned.
Meanwhile, HAF in partnership with Filmart Online would facilitate virtual meetings for filmmakers of its selected projects.
“Travel restrictions and quarantine requirements imposed by many countries have made it impossible for HAF to provide a physical platform for participants to meet and discuss their projects this year,” said HAF director Jacob Wong.
“Under such circumstances, going virtual is an appropriate way forward as the safety and well-being of our guests and filmmakers are of utmost importance.”
32 projects for this year’s edition had previously been shortlisted by HAF, including projects from 11 first-time directors.
HAF will announce an additional 22 work-in-progress projects (WIP) soon.
#London; #UnitedKingdom; #FDA; #UKCA
London (England), Jun 21 (Canadian-Media): In a bid to jump-start the recovery of cinemas after months of closures, the UK’s leading distributors have united to create a vast library of 450 films, media reports said.
UK Cinema Association. Image credit: Facebook page
Following extensive talks with US studios, independent outfits and event cinema operators, the Film Distributors’ Association (FDA) has collected the library of Hollywood classics, indie hits and modern blockbusters including 19 films which could not be released or were set to be launched due to the nationwide closure of cinema March 20 owing to the Covid-19 pandemic.
FDA and UK Cinema Association (UKCA) through cross-industry body Cinema First organized this library as part of a major recovery plan for the sector and has been launched ahead of the reopening of cinemas on July 4.
Every cinema in the UK received the list on June 19 morning for programmers to select titles for their audience, and exhibitor and associated distributor would discuss the subsequent release.
The collection, titled Relaunching Cinema: Content for Recovery, has been organised into 25 separate groups to help programmers navigate the library including All-Time Classics, Award Winners, Best of British and Big Screen Spectacle. Other sections highlight diversity titles under headings BAME Voices, LGBTIQ+ Cinema and Women In Film.
Speaking to Screen, FDA CEO Andy Leyshon said: “This is distribution saying to exhibition, ‘We value you, we’ve missed you and this is us supporting you with some really great movies’.
“These films are there for when cinemas open to help get them back up to operational speed and can be dipped into when they need a film during a quiet period. The hope is that it will help rekindle the audience’s enthusiasm for cinema.
“It’s also rare to see such a show of unity between distribution and exhibition, and long may it continue.”
The move comes ahead of a planned reopening of cinemas in England next month, with Vue Cinemas set to open its doors from July 4; Cineworld set to resume screenings on July 10; and both Odeon and Showcase working toward “early July”.
The devolved nations of Scotland, Wales and Northern Ireland have yet to announce dates.
The new films selected during first weeks in July looks likely to be slim, with the first major releases set to be Disney’s live-action remake of Mulan on July 24 and Christopher Nolan’s Tenet on July 31 through Warner Bros.
The FDA’s line-up of films is aimed at filling those gaps and includes all titles in franchise favourites such as the Back To The Future, Dark Knight and Matrix trilogies; as well as the Harry Potter, Fast And Furious, Hunger Games and Twilight movies among others.
Alongside Trolls: World Tour, recent releases that may return to screens include UK dramas Military Wives, Misbehaviour and Calm With Horses as well as big-budget features Sonic The Hedgehog, Onward, Bloodshot and Emma, all of which were made available on digital platforms in the early weeks of lockdown.
Recent Oscar-winners Parasite, 1917 and Once Upon A Time In Hollywood will also be made available alongside classics such as The Wizard Of Oz, Casablanca, Lawrence Of Arabia and The Sound Of Music.
Safety guidelines for operating cinemas during the ongoing pandemic have yet to be published but are expected ahead of reopening.